The problem? We were tired of riding on wax that was trash for the planet and weak on performance. We realized that the industry needed something cleaner without performance tradeoffs.
Instead of waiting for the industry to catch up, we put our passions to work—combining rider obsession, engineering, and raw grit to create fast, sustainable, clean wax that leaves no trace.
Today, we’re bigger than just wax.
We’re building for the next generation of riders: faster, cleaner, and louder—without the garbage.
Because if you love the ride, you protect it.
When the ride comes first, everything else falls into place.
Stoke, or pure excitement and energy, fuels every decision we make. It’s the reason we started, and the reason we keep pushing. The ride—whether it’s snow, skate, surf, or life—is at the center of it all. If it’s not fun, it’s not worth building. We chase adrenaline, flow, and progress, and we make sure our products do the same.
When you put your heart into everything you do, you build things that actually matter.
It’s in the way we formulate, the way we ride, and the way we treat the people around us. Heart drives how we build, support, and show up— every product, every rider, every time. If it doesn’t come from the heart, it doesn’t make the cut.
When you take ownership, you earn trust. Every decision, every formula, every claim: we back it all.
Built by riders, backed by science, and tested in real conditions, our products prove themselves where it matters. Responsibility means showing up with proof, owning the outcome, and delivering what we say we will.
When we execute with focus and integrity, we create real impact.
We move fast but never cut corners. No shortcuts. No tradeoffs. We build better because we don’t trust the industry’s quick fixes. Innovation isn’t just performance: it’s proof that the fastest wax can also be the cleanest. Riders deserve it all, and we deliver.
When you stay relentless, you break through. Board sports are raw.
So is building something that matters. The crashes, the setbacks, the long nights: they’re all part of the ride. Drive means embracing the grind, trusting the process, and pushing anyway. No matter how difficult it gets, we don’t stop. We show up and keep going.
We test, tweak, and rebuild until it’s faster, cleaner, and real-world proven.
Cleaner wax for cleaner rides. No toxins. No shortcuts. No compromises.
Have questions, feedback, or just want to talk wax? Hit us up—we are ready to answer.
Yep, we’re turning a ski lift chair into a race-ready soapbox car. Come see how we’re pulling it off before June 14.
Most wax is full of paraffin and PFAS—and it’s trashing the places we ride. Here’s why we built something better.
From wax bars to wax kits to gear, get the wax, tools, and gear to ride how you actually ride.
