Red Bull Soapbox
We’re turning a ski lift chair into a full-send soapbox craft. It’s fast, it’s chaotic, it’s probably a terrible idea—and we’re going to document every second of it.
Meet the Crew
Transforming concept into reality
We’re bringing a little mountain madness to Red Bull Soapbox.
Our build? A rogue ski lift chair—ripping off the cables, breaking loose, and racing for it like it’s late for après. It’s our tribute to the ski industry, the places we ride, and the moments that made us... deeply unqualified for this.
Behind the build is the Board Budder crew:
Jakob—aka Rabbit-Hole Reinhold. He started researching snowboard edges and ended up explaining 17th-century pigeon mail.
Zeke—the brains behind the business. Usually keeps us on track… unless he’s in a robe and cucumber eye masks, whispering “centered.”
Erik—grew up racing dirt bikes, chasing cows, memorizing amino acid chains, and preparing for dental school… until he said, “I’m gonna make ski wax.” He’s steering this thing. Pray for him.
None of us are engineers. But one of us did fix a blender with duct tape, so we feel qualified.
Built by hand. Fueled by stoke. Held together by hope and high-octane Red Bull.
Yeah, we're ready to drop in.
Shoutout to our sponsors making this possible
